BEBA Comfort that elevates

BEBA, COMFORT THAT ELEVATES

In today's hectic world, being able to carve out space for yourself and enjoy your own peace of mind is becoming increasingly important. With our campaign dedicated to the new Beba product, we don't just want to sell a chair; rather we want to celebrate the importance of finding spaces for oneself in which to take refuge in everyday life. The Beba chair thus becomes a symbol of individuality and well-being, transforming ordinary moments into enriching experiences and offering a refuge of tranquillity and comfort in the chaos of modern life.

Our campaign opens with a video that tells the story of a subject with whom we can identify: his routine, dictated by scheduled appointments, is interrupted, and slowed down once the subject sits in the Beba chair, which becomes the medium through which he expresses his individuality and 'feeling'.

The everyday atmosphere that identifies a sense of wellbeing, welcome and comfort through the care of space and the choice of accessories to be placed in it, i.e. the key concept of 'hygge', becomes of primary importance. This atmosphere is also linked to the feeling of harmony and wellbeing that one perceives when sitting on a Beba.

In fact, our approach focuses on the idea that the use of our products can transform ordinary moments into a 'cuddle', capable of enriching everyone's experience, recreating a cozy environment where one can enjoy the pleasure of being at home.