We will be present at Pavilion 5, Stand B28, with an exhibition concept that invites visitors to set their imagination free: "Pointhouse – Let Your Imagination Take Off".
The conceptFor the design of our exhibition stand, we drew inspiration from our latest project, the Beba collection, which stands out for its lightness and versatility, offering a wide range of chairs and stools. The stand explores the concept of lightness and imagination, linking it to the sense of freedom and possibility one experiences while travelling. In this context, time seems to stretch, and everything becomes possible. Pointhouse invites visitors to rediscover the power of imagination, encouraging them to let themselves be carried away by dreams and to see everyday life as a place where anything can happen.
The stand
The exhibition space transforms into a captivating airport, a departure point for imaginary journeys where visitors can embrace the freedom of thought, sit down, and let their minds wander without limits of time or space. Light, warm colours blend harmoniously with the natural brightness of birch wood. The environment, expressing elegance and modernity, provides the perfect setting to showcase both our bestsellers and the latest innovations. The entire space is designed as a meeting and exchange point, creating a seamless harmony between architecture and the products on display.
At the heart of the stand, an impressive LED wall captures attention, becoming the focal point of the exhibition. It showcases the visuals from the new campaign, "Pointhouse. Let Your Imagination Take Off". Sustainability is also seamlessly integrated into the airport analogy. Visitors will find a "sustainable materials map" inspired by terminal information boards, illustrating in a clear and intuitive way the origins and characteristics of the materials used in Pointhouse products, highlighting our commitment to a greener future.
NEW PRODUCTS
BEBA: A Family of Chairs
"I believe that a design project should be formally identifiable, iconic, technological, functional, and in this case also ergonomic and versatile. It should embrace new materials and be part of a virtuous, controlled, and sustainable process. All of this is distilled through a multitude of choices, opinions, perspectives, and discussions, culminating in a complex synthesis process. In my creative journey, I wanted Beba to be a recognisable object, a part of our daily spaces and familiar places, comfortable and endearing – just as everyday life should be. In other words, the chair you find when you go for tea at Aunt Beba’s house (Beba being the Venetian dialect diminutive of Alberta)." This is how Fabrizio Citton of Arter&Citton, architect and designer of BEBA, emphasises the importance of creating objects that are recognisable and carry meanings linked to our memory. The introduction of the "YOUNG" version, previewed at Salone del Mobile, represents a significant evolution of the collection. While maintaining its distinctive features and design quality, this version offers a more competitive approach within the collection.
MADE IN ITALY: In-house Production & Support for the Industrial District
Our commitment to quality begins with the in-house production of each individual piece. Every item is the result of a process that combines tradition with innovation, ensuring meticulous attention to detail and careful selection of materials. Our internal production allows us to maintain high quality standards and offer a diverse range of products, catering to the needs of every customer.
We are an integral part of the Italian industrial district, a rich economic and cultural network with a long-standing tradition in the furniture sector. We actively collaborate with local businesses, supporting the growth and development of the North-East Italy region. This synergy with the industrial district not only gives us access to specialised resources and expertise but also enables us to contribute to the promotion of Italian craftsmanship.
By choosing Pointhouse products, customers can experience the unique beauty of Made in Italy, enriched by its authenticity and craftsmanship.
RESEARCH & INNOVATION
Our continuous research drives us to explore new frontiers, embracing innovation at every stage of our creative and production process. We are committed to pushing beyond traditional boundaries, adopting cutting-edge solutions, and introducing distinctive elements that give each of our products a unique character.
The fundamental connection between design and materials is undeniable. A product cannot exist without considering its physical form and must take into account the specific properties of materials to enhance its potential and value.
Through research and innovation, we aim to offer not just aesthetically pleasing furniture but also pieces that tell a story of evolution and progress. Our commitment is to create a harmonious balance between form and function, meeting not only aesthetic expectations but also future needs in terms of durability, sustainability, and material quality.
Download the press release.
